I AM A
CREATOR
AT THE CORE
driven by an appetite for exploration and a desire to cultivate meaningful connections between people, ideas, and technology
My interest in UX started long before I knew what UX meant. I was always drawn to technology and the creative process, which led me to devote the summers of my youth to art classes and technology camps. In college I realized creating didn't just have to be a hobby and that it could complement my natural curiosity in human psychology and communication.
I earned a BA in Communication Design from USC and have spent the past 5 years bringing brands to life through visual design. I launched my career in LA and found my first design passion at FINIEN Consultancy leading brand design and strategy (or second if you count way too many flashy campus posters from my student days). This role culminated in publishing the book “How to Launch a Brand," a strategic early-stage branding guide for startups, which I co-authored and designed.
In 2016 I began working independently while traveling through Asia with a cohort of designers, developers, and entrepreneurs. Branding amazing products and working alongside product creators has inspired me to expand into a UX design practice through immersive training in human centered design principles at General Assembly in Seattle.
When I am not designing, you can find me exploring the outdoors, cooking while watching HGTV, or dreaming up my next adventure.