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Seattle's authentic vintage bridal Boutique

Pretty Parlor has been located on Capitol Hill for over 15 years. It is a destination spot for special occasion decade dressing with a unique offering of bridal gowns and accessories that date as far back as the 1920’s.

THE CHALLENGE
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Create an Online
IntegrateD E-commerce

Bridal Experience

The existing Pretty Parlor website relies on linking out to Etsy for all online shopping. This creates a disconnect with the brand experience and makes browsing products

difficult and overwhelming for users.

TEAM

Solo

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MY ROLE

Information architecture 

Research, Wireframes, Prototype, User Interface, Visual Design

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TOOLS

Sketch, Omnigraffle, inVision,

Photoshop

 

DURATION

2-week sprint

Anchor 1
Anchor 2
THE SOLUTION

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a bridal E-commerce

destination for Vintage

Enthusiasts to:

  • browse and customize product results

  • auto-schedule and confirm bridal appointments

  • make direct purchases online through a
    seamless e-commerce experience

  • learn about Pretty Parlor Bridal Boutique

Anchor 3

Original Bridal Landing Page

Anchor 4

ReDesign of Bridal Landing Page

Full case study coming soon.

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