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Seattle's authentic vintage bridal Boutique
Pretty Parlor has been located on Capitol Hill for over 15 years. It is a destination spot for special occasion decade dressing with a unique offering of bridal gowns and accessories that date as far back as the 1920’s.
THE CHALLENGE
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Create an Online
IntegrateD E-commerce
Bridal Experience
The existing Pretty Parlor website relies on linking out to Etsy for all online shopping. This creates a disconnect with the brand experience and makes browsing products
difficult and overwhelming for users.
TEAM
Solo
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MY ROLE
Information architecture
Research, Wireframes, Prototype, User Interface, Visual Design
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TOOLS
Sketch, Omnigraffle, inVision,
Photoshop
DURATION
2-week sprint
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THE SOLUTION
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a bridal E-commerce
destination for Vintage
Enthusiasts to:
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browse and customize product results
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auto-schedule and confirm bridal appointments
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make direct purchases online through a
seamless e-commerce experience -
learn about Pretty Parlor Bridal Boutique
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Original Bridal Landing Page
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ReDesign of Bridal Landing Page
Full case study coming soon.
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