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Seattle's authentic vintage bridal Boutique
Pretty Parlor has been located on Capitol Hill for over 15 years. It is a destination spot for special occasion decade dressing with a unique offering of bridal gowns and accessories that date as far back as the 1920’s.
THE CHALLENGE
Create an Online
IntegrateD E-commerce
Bridal Experience
The existing Pretty Parlor website relies on linking out to Etsy for all online shopping. This creates a disconnect with the brand experience and makes browsing products
difficult and overwhelming for users.
TEAM
Solo
MY ROLE
Information architecture
Research, Wireframes, Prototype, User Interface, Visual Design
TOOLS
Sketch, Omnigraffle, inVision,
Photoshop
DURATION
2-week sprint
Anchor 1
Anchor 2
THE SOLUTION
a bridal E-commerce
destination for Vintage
Enthusiasts to:
-
browse and customize product results
-
auto-schedule and confirm bridal appointments
-
make direct purchases online through a
seamless e-commerce experience -
learn about Pretty Parlor Bridal Boutique
Anchor 3
Original Bridal Landing Page

Anchor 4
ReDesign of Bridal Landing Page

Full case study coming soon.
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