Seattle's authentic vintage bridal Boutique

Pretty Parlor has been located on Capitol Hill for over 15 years. It is a destination spot for special occasion decade dressing with a unique offering of bridal gowns and accessories that date as far back as the 1920’s.

THE CHALLENGE

Create an Online
IntegrateD E-commerce

Bridal Experience

The existing Pretty Parlor website relies on linking out to Etsy for all online shopping. This creates a disconnect with the brand experience and makes browsing products

difficult and overwhelming for users.

TEAM

Solo

MY ROLE

Information architecture 

Research, Wireframes, Prototype, User Interface, Visual Design

TOOLS

Sketch, Omnigraffle, inVision,

Photoshop

 

DURATION

2-week sprint

 
 
THE SOLUTION

a bridal E-commerce

destination for Vintage

Enthusiasts to:

  • browse and customize product results

  • auto-schedule and confirm bridal appointments

  • make direct purchases online through a
    seamless e-commerce experience

  • learn about Pretty Parlor Bridal Boutique

 

Original Bridal Landing Page

 

ReDesign of Bridal Landing Page

Full case study coming soon.